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Deutsch Family Dynasty - Market Watch.
Deutsch Family Dynasty
After 35 years, Deutsch Family Wine & Spirits is going strong and laying plans for the next generation.
In 1981, Bill Deutsch left a successful career as senior vice president of sales for Guinness PLC’s Somerset Importers and hung out his own shingle in White Plains, New York.
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The new company, W.J. Deutsch & Sons Ltd., made its mission marketing quality wines from family-owned wineries. Thirty-five years later, much has changed across the wine business and within the Deutsch portfolio, but the focus of the company—now based in Stamford, Connecticut, and known as Deutsch Family Wine & Spirits—remains the same.
Deutsch initially made its name importing French wines, including Les Vins Georges Duboeuf.
In the 2000s, the company’s volume exploded as it built Australia’s Yellow Tail into the U.S. market’s top imported wine brand, a position the label still holds today. Lately, Deutsch has found a new growth engine in the California category, as Jo