Monal chokshi biography

Your product starts and ends with your users. They're at the core of all aspects of your business, from deciding what small feature updates you should build to a new product's marketing agenda.

https://www.intercom.com/blog/when-personas-fail-you/

Monal Chokshi, Head of UX Research at Lyft, has spent her career helping tech companies establish a user research culture and get closer to the people hiring their product.

She joined Lyft in 2015 as its very first researcher and was tasked with building and leading their research department – something she’d previously done successfully at SoundCloud and Intuit.

Monal joined me on our podcast to share how researchers can prove their value, the way she’s structured her own research teams and why lightweight, guerrilla research – an exercise she likens to dating – is the user research gateway drug for startups.

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